Wednesday, February 9, 2011

02/09/11 - Branding Your Products; Surviving Heightened Regulation

To: the Vitamin Lawyer Update eMemo List …

This is the first Vitamin Lawyer Update eMemo since December… a lot has been happening over the past few weeks, including a trip to the Natural Solutions Center in Panama.
Gen. Bert at the Coffee Finca 
Index: News - Branding Thoughts - PEL CAM Webinar - Clinical Trials - Connections

Vitamin Update News: FDA Cracking-Down on IV Nutrition
Tells Major Producer to Cease & Desist Except for Prescription Drips 
Prof. Udani on Clinical Trials - If you haven't seen it before, I urge you to watch the short video from Prof. Udani, who says that you need to get your Clinical Trials done if you want to remain in business! See his video here:

And our clinical trial project here:  

“In my opinion, over the next two to three years a company that still wants to be on the market and on the shelves needs to start investing in clinical trials today, said Dr Udani.
Thinking About your Brand
“Your brand is the total-experience your customers and consumers-at-large have with your company.
“It's what your company stands for, a promise you make, and the personality your brand conveys. While it includes your logo, the colors you use and your tag line, those are only a few creative elements that convey your brand. Your brand exists in virtually every day-to-day interaction you have with your marketplace including all the images you convey; the messages you deliver on your website, ads and sales materials; the way your employees interact internally and with customers; and your customer's opinion of you versus the competition
“Branding is crucial for products and services sold in huge consumer markets. But it's also important in B2B because it helps a company stand out from the competition. It brings your competitive position and value proposition to life, as well as positioning your company and brand as being special in the mind of your target markets. Your brand consistently and repeatedly tells your prospects and customers why they should buy from your organization.
“Think about successful consumer brands like Now Foods, Hain Celestial, Nature Made or Solgar. You probably know what each brand represents. Now imagine that you're competing against one of those companies. If you want to capture significant market share, you have to start with a strong and unique brand identity. ..”
Read more [by Sheldon Baker] -
Cautions for CAM Wellness Practices Webinar Now Archived
"Do you have a CAM “Alternative” health practice? Do you provide nutrients, remedies or health related items to clients?
Do you have questions about your legal rights and limits … or need information about how best to run your health care business? Are you aware there are words you cannot use and statements, although true, you cannot safely say to clients?
Hiring an attorney, one on one, to review these issues could cost you hundreds of dollars… making a mistake could cost you thousands. I invite you, instead, to learn from my Webinar, Cautions for CAM Wellness Practices.
I am known as The Vitamin Lawyer, because much of my 36 year legal practice centered around helping people in CAM practices, nutrient purveyors and advanced healthcare teachers. Today I am a Trustee of Natural Solutions Foundation. I can keep you out of trouble and operating smoothly so you can fulfill your mission to help others…"
This $99 PEL Webinar runs about an hour through 32 slides. It includes an 18 page eBook of information and forms all of which would cost over $500 if one on one. This is a Natural Solutions Foundation Benefit Webinar."
Natural Clinical Trials Center
The Natural Solutions Center in Volcan, Panama is now open, so Clinical Trials are beginning shortly! GET YOURS SCHEDULED NOW. Check out the Videos and PPT Webinar on the Site!  I am leading an inspection tour to Panama in January (see above) and you are invited to see the NCT facility…  
• New FDA and FTC regulations make your job harder than ever... Recent changes mean that your company MUST consider Clinic Tests, Studies and Trials:
• To demonstrate product safety
• To substantiate product claims
• To determine "typical results" for Testimonial Ads
• To meet batch testing requirements
• These changes also mean you must not -
• Make claims you cannot substantiate
• Use Testimonials without disclosing "typical results"

• What can you do to tell your customers that your product is helpful, effective and important for them to use? Let us show you what we can do to help you with cost-effective clinical work...
Natural Solutions Wellness Center has established the Natural Clinical Trials Program - the NCT - to bring our special expertise to natural product clinical studies, tests and trials.
The NCT Program is headed by Dr. Rima E. Laibow MD, with the collaboration of Dr. Robert Goodman PhD, Ralph Fucetola JD, and the Natural Solutions Center Staff.
Vitamin Lawyer Connections…
Do you Skype? If so, free is one of the easiest ways to contact me, no matter where I may be. My Skype handle is: vitaminlawyer
Our new affiliation site:
Do you have an affiliation program? We’d like to list it.
If you don’t have an affiliate program… I have Affiliate Program SOPs & Rules …
And good advice… for you.
“One on One with the Vitamin Lawyer” from Power Pictures Inc.
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Ralph Fucetola JD
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