This blog replaces the earlier archives I had posted on the Internet and includes various memos sent to the clients of the VitaminLawyer.com (now the Vitamin Consultancy). It includes archived copies of memos from 2004 through 2007 and subsequent memos will be posted as they are issued.
Thursday, October 27, 2016
Agenda 2020 - Foresight, Not Hindsight
THE VITAMIN CONSULTANCY NEWSLETTER
Agenda 2020 - Foresight, Not Hindsight
Re: The Institute for Health Research and the Vitamin Consultancy's Business Collaborative
The natural product industry in the United States has been
growing rapidly for the past half century. As a participant in that
business, you want to know where it is going next. The next big thing?
The next regulatory assault? You need foresight, not hindsight. That's
what this private memo is about.
To paraphrase, "An industry divided will not stand." I have
been closely observing the direction the government is taking with
regard to supplements and I don't like it! Back in the '70s and '80s
there were far fewer supplement companies, and they were small by
today's standards. But those that existed pulled together, understanding
that there was safety in numbers, and by the mid-'90s we were able to
cajole Congress into giving DSHEA (the Dietary Supplement Health and
Education Act) unanimous approval.
The industry that grew from that push back is now maturing and
its participants need to pay attention to the threats, and
opportunities, on the horizon.
Since you are on my Vitamin Consultancy email list you probably know
that I practiced law for 36 years, becoming known as The Vitamin Lawyer.
Today I continue my work through my Vitamin Consultancy and as Vice
President of Natural Solutions and President of the Institute for Health
Research -- www.InHeRe.org
A plan is developing for the next few years that involves you
and your company. The plan is called Agenda 2020 as it is envisioned to
be fully implemented over the next four years -- our "20-20" vision for
The plan includes continued enhancements to the Vitamin Consultancy,
bringing additional professionals into the Consultancy. An example is
the Cosmetic Dossier Service Dr. R. Goodman and I provide.
Our core VC services will continue to be upgraded:
1. Label, literature and claims consulting
2. General vitamin industry consulting
3. SOP and GMP compliance
4. The Cosmetic Dossier
5. The Vitamin Consultancy Webinar Training System
6. GMP physical and virtual audits
These services are funded through client fees and are self-supporting.
But that is not all that we do here. Natural Solutions
Foundation and the Institute for Health Research have a significant
portion of my attention, my time and advise. Their activities need to be
self-supporting too. This memo focuses on the Institute.
But be aware there are some exciting changes coming to Natural Solutions -- to be covered in a future memo.
The Institute for Health Research was established in 1998 by Green
Turtle Bay Vitamins founder Karen Horbatt and Dr. Richard Podell, a
well-known Jersey physician and teacher. I am the third trustee. Today
Ms Horbatt remains our Chairwoman Emeritus, I am President of the
Institute and several health professionals, including Rima Laibow MD
have joined the Board.
We have begun to publish a professional Journal and seek
leading-edge health, natural approach research papers. Our focus is
providing actionable information for people in the natural products
arena. You can read the first published articles, by luminaries such as
Gary Null, ND, Sharry Edwards, MEd and Rima Laibow, MD, at www.InHeRe.org
US tax law allows your company to donate up to 5% of its gross profits
to charitable activities, and gain a significant tax break. The
Institute is authorized to accept such donations and issue the
appropriate tax receipt. We have a PayPal donation button on the main
page and are also happy to receive checks or money orders made out to
the Institute c/o Ralph Fucetola, 58 Plotts Rd, Newton, NJ 07860.
How much of your company's gross profits are you ready to allocate
toward protecting your Commercial Health Freedom? This is the time of
year when it is prudent to make those allocations.
Here is the monthly Institute budget I need your help to meet:
1. Office space, overhead and supplies: $1500
2. Web Master / Site & Journal Maintenance: $1,000
3. EList maintenance: $700
4. Educate Decision Makers system: $700
5. Social Media Intern: $750
There are other expenses. For example, we need to develop a PR budget,
including adequate funds for at least quarterly trips to venues such as
Washington, DC or trade meetings.
Bottom line: what can funding the Institute office do for you?
The Vitamin Consultancy will be able to continue to provide you with a
very high level of professional consulting for modest hourly fees, along
with the Webinar System and other special services.
But, as the Institute becomes properly funded, in cooperation with the
Consultancy, I will also be able to provide Sustaining Members early
alerts critical to operating in an increasingly complex regulatory
The first Alert from the Institute that I am preparing is a
Special Report: Food Safety Regulation -- Action List. These will
include summaries of the private alerts I provide privately to my
Monthly Retainer Consultancy Clients. Biannual registration renewals are
Another powerful business's tool we are developing is the Nutrient Companies' Business Collaborative -- a private information exchange that brings best practices to the fore, keeping the Sustaining Members at the leading edge.
The goal of the Collaborative is to introduce its members to each other,
to share their special capacities for mutual benefit, and clout. "Push
Back Works" and pushing back together works even better.
As a Sustaining Member your company will be among the first to hear
about new technologies and leading edge approaches, such as using
frequency in the testing and processing of food products. Here I am
thinking of the pioneering frequency matrix work of Sharry Edwards or
the recent frequency analysis article by Mike Adams.
How does your company become a Sustaining Member?
Set up a recurring donation through our PayPal donation button at www.InHeRe.org
or send a check or money order for one year (min. $1200). We will
provide appropriate tax receipts. If it is convenient for you, I can
arrange to have the Institute send you a monthly invoice from its PayPal
Whether a clear vision for Agenda 2020 comes into sight will
depend on you seeing that vision benefiting the future success of your
business. IMHO, it's time foresee where we are going.
Call me if you have any questions, or just to let me know that you are in...