… VLUeM – 02.05.08 - VITAMIN LAWYER UPDATE e-MEMO
PRIVATE MESSAGE: The purpose of the VLUeM e-memo is to update the Vitamin Lawyer and Vitamin Lawyer News web sites for my contacts and client list. Private, privileged & confidential...
This issue: Privacy and Search Engine Optimization
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1. Vitamin Lawyer Blogs and Factoid
2. Deep red and blue berry elements in weight management
3. Bio-Identical Hormones at Risk!
4. Important Yahoo!Groups Privacy Information
5. Top 10 Search Engine Optimization Strategies For Your Website!
6. VL Update eMemo Archive Blog
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1. Vitamin Lawyer Blogs & Factoids
New Postings - http://vitaminlawyerhealthfreedom.blogspot.com/
Factoid: "01/02/2008 - The deadline for health claims to be submitted by member states to the European Commission passed yesterday, and among those passed on was the UK's 4,000 page dossier. The country's 3,931 page-long booklet, submitted by the Food Standards Agency (FSA), shows the scale of the task before the Commission and the European Food Safety Authority" As usual, relying on bureaucracy to rationalize the market is a near impossible task. Maybe they shoud have left it to market forces? nutraingredients.com/news/ng.asp?n=82966&m=1NIE201&c=jegwylrviswtnqa
This eMemo is being sent through my “back-up” Earthlink email address since AOL is still blocking my usa.net emails; however, please email me at ralph.fucetola@usa.net as I monitor that email all the time. If you have an AOL email address, please add my usa.net address to your permitted list.
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2. Deep red and blue berry elements in weight management
From a study being published in Journal of Agricultural and Food Chemistry
http://www.nutraingredients.com/news/ng.asp?n=82855&m=1NIE129&c=jegwylrviswtnqa
"Purified forms of extracted anthocyanins from berries may decrease obesity, but the whole fruit doesn't produce the same benefits, suggests a new study with mice.
If the results can be translated to humans, anthocyanins extracted from blueberries and strawberries could find a role in the burgeoning weight loss and management market, estimated to already be worth $7bn (€5.2bn) globally.
"The recent findings that anthocyanins could possibly affect the development of obesity, at least in animal models, have generated considerable interest," explained the researchers, from USDA Arkansas Children's Nutrition Center and the University of Arkansas. "
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3. Bio-Identical Hormones at Risk!
From P2C2 - Patients and Professionals for Customized Care
http://iacprx.convio.net/site/PageServer?pagename=P2C2001secBHRTatRisk
"The FDA and Wyeth, a big drug maker, are trying to stop bio-identical hormone replacement therapy! Get involved and fight back!
Last week FDA decided to support a Wyeth campaign against compounded treatments and announced that it will "halt" compounding of hormone treatments that contain estriol. Estriol is a common and critical component of many bioidentical hormone therapies (including Bi-Est and Tri-Est) that meets standards that were established by Congress. If you are not sure if you are taking estriol, ask your doctor or pharmacist. Even if you don't take a medication with estriol, is your hormone or other compounded treatment next?
If FDA and Wyeth have their way, you will lose this access to vital treatment options. This action affects hundreds of thousands of women!"
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4. Important Yahoo!Groups Privacy Information Received from a Friend
If you belong to any Yahoo Groups read this notice - it is important!
Yahoo is now using something called "Web Beacons" to track Yahoo Group users around the net and see what you're doing and where you are going (similar to Cookies.)
Yahoo is recording every website and every group you visit.
Take a look at their updated privacy statement
1. http://info.yahoo.com/privacy/us/yahoo/details.html
2. About half-way down the page, in the section on Cookies, you will see a link that says "Web Beacons".
Click on the phrase "WebBeacons".
3. That will bring you to a paragraph entitled "Outside the Yahoo Network".
In this section you'll see a little "click here to opt out" link which will let you "opt-out" of their new method of snooping.
4. Once you have clicked that link, you are exempted.
Notice the "Success" message on the top of the next page.
Note: Be careful because on that page there is also a "Cancel Opt-out" button which, if clicked, will *undo* the opt-out. It appears after you have hit the opt-out button so is very confusing.
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5. Top 10 Search Engine Optimization Strategies For Your Website!
entireweb.com/newsletter/archive/2008/PRINT409.html
Entireweb Newsletter * January 29, 2008 * ISSUE #409
“Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results…
1. Meta Tags. Meta tags are simple lines of code at the top of your web page programming that tell search engines about your page. Include the title tag, keyword stag, description tag, and robots tag on each page.
2. Create and update your sitemap. Developing a site map is a simple way of giving search engines the information they need to crawl your entire website. There are plenty of free software packages on the web that can help…
3. Ensure that all navigation is in HTML. All too often, navigational items are in the form of java script. Even though navigation technically still works in this format, it's not optimized. Create your navigation in HTML…
4. Check that all images include ALT text. Your image's alt text is spidered by search engines. If you're not including your keywords in alt text, you're missing out on a huge opportunity for improved search engine result placements…
5. Use Flash content sparingly. Content generated through java script or flash is a big no-no…
6. Make sure that your website code is clean. Keep in mind when optimizing a web page crawlers are basically only looking at your source code…
7. Place keywords in your page content. Search engines scan your website and web pages for keywords. Shoot for a keyword density of between two and eight percent…
8. Submit your website to search engine directories. It's always a good idea to let large search engine directories know that you're out there. Submit your website URL to directories like Google, Yahoo, and DMOZ.
9. Build links to your website. Consider building a link exchange program or create one-way links to your site using articles or forum posts…
10. Learn the basics. Learning to optimize your website for search engines takes time and patience…
Author: Michael Fleischner is a Marketing Expert and Search Engine Optimization Specialist - MarketingScoop.com
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6. VL Update eMemo Archive Blog
I’m getting closer to the new version of the Update eMemo. I’ve begun to post earlier memos on a blogspot.com Blog. You can see it at: http://vitaminlawyerarchives.blogspot.com
In the future, you’ll receive a shorter weekly update email with links to Blog articles that will be posted as the information becomes available… more timely information better indexed!
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You got on this e-list by opting in or becoming a client of the Vitamin Lawyer.com Consultancy. If you want to be taken off the list, please “reply” to this email with the word “remove” in the subject line. On the other hand, you are welcomed to forward this to your own eList…
And do remember to check out the VLUeM Online Archives: http://tinyurl.com/rkneb
Online Seminar compilation of briefs and white papers: http://tinyurl.com/ua9lq
For an outline of typical cGMP SOP docs: http://tinyurl.com/2eu6yj
Vitamin Lawyer Oversight Seal: http://tinyurl.com/2cfoyb
For the latest on Adverse Event Reporting: http://www.aer-consultants.com
Vitamin Lawyer Health Freedom Blog: http://vitaminlawyerhealthfreedom.blogspot.com
For Health Freedom Issues: http://www.globalhealthfreedom.org - Please consider donating to Natural Solutions Foundation - your help is needed to protect the natural products market from bureaucratic interference...
Ralph Fucetola, JD - The Vitamin Lawyer.com Consultancy
http://www.vitaminlawyer.com – ralph.fucetola@usa.net
Attorney at Law in NJ, 1971 – 2006 / All Rights Reserved © 2008 . . .
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Tuesday, February 5, 2008
Friday, January 25, 2008
01/25/08 - Web site cross promotion
PRIVATE MESSAGE: The purpose of the VLUeM e-memo is to update the Vitamin Lawyer and Vitamin Lawyer News web sites for my contacts and client list. Private, privileged & confidential...
This issue: saving your company from costly new FDA regulations…
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1. Health Freedom Blog update
2. Cross-promotion of web sites
3. VL Memo Archives Blog - improved format for this Update eMemo!
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1. Vitamin Lawyer Health Freedom Blog & Factoids
New Postings - http://vitaminlawyerhealthfreedom.blogspot.com/
Factoid: FDA just decided not to define the word “Natural” although petitioned to do so. Functional Nutrition Magazine also tells us that “Natural” was the favorite word last year for launching new food products, appearing on almost 2,500 of them. See: http://www.functionalingredientsmag.com/fimag/articleDisplay.asp?strArticleId=1553&strSite=FFNSite
The OneLook.com meta-dictionary defines “Natural” as: “adjective: existing in or produced by nature; not artificial or imitation… (used especially of commodities) in the natural unprocessed condition…”
eAlerts – STOP FORCED VACCINATION! A powerful new tool to stopped forced vaccination has been established by the Natural Solutions Foundation. You can join this open Yahoo!Group at: http://groups.yahoo.com/group/no-forced-vaccination/join
If you will be in the NYC area on January 26th and would like to meet with Gen. Stubblebine, Dr. Laibow and myself about ending forced drugging and vaccinations (they have a six hour stop over at JFK on their way to a Codex meeting in Africa) let me know; it will be a brunch or lunch meeting near the airport. And you can always join the Health Freedom eAlert list at: www.globalhealthfreedom.org .
This eMemo is being sent through my “back-up” Earthlink email address since AOL is still blocking my usa.net emails; however, please email me at ralph.fucetola@usa.net as I monitor that email all the time. If you have an AOL email address, please add my usa.net address to your permitted list.
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2. Entire Web on Cross-promotion of Web Sites
Entireweb Newsletter * January 22, 2008 * ISSUE #407
Easy Cross-Promotion Tactics
Cross-promotion is an easy, inexpensive method for generating more traffic and more revenue for your business and for the business of your promotional partners.
What could be better than a real win-win situation? With cross-promotion not only can you generate more customers and profit, usually for free, but you can help another entrepreneur do the same!
One simple example of good cross-promotion is swapping business cards with another business in your area. The idea is to find a related, yet non-competing operation, give them a stack of your cards to hand out and take a stack of their cards in exchange.
For example when I ran a local Web design company I swapped stacks of business cards with a nearby computer repair service. It made sense because both of us targeted small businesses, and nearly all small businesses today have computers in their office and a Website to promote their products and services. So often my customers would have an interest in a good computer repair service, and the repair shop's clients might be interested in somebody to build or re-design their Website.
It's easy to see how both parties stand to benefit in this arrangement. And the customers of both businesses also benefit!
Putting together a win-win cross-promotion on the Web is even easier, and here are a few examples of how you might do this:
Exchange Thank You Page Ads
Thank you or confirmation pages that prospects see after they make a purchase or register for a free mailing list are great places to post promotions. The people who see these pages are action takers, making them the ultimate target for a good advertisement.
You could place an ad for your cross-promotion partner on one or more of your thank you pages and have them do the same for you.
Unannounced Member Bonus
If you and your promotional partner run membership programs, you could place unannounced bonuses within one another's secure member areas. For instance, when members login to your site they could find a "free gift" from your partner, and be required to register at your partner's Website to receive access to their free gift; of course you would place a similar promotion in your promotion partner's member area.
Swap Autoresponder Messages
You could include an email in your automated message series promoting your partner's product or service, and they could reciprocate with an email for you. You could even promote as affiliates for one another so you both earn commissions in the process.
Cover Page Promotions
If you and your partner both produce digital information products such as e-books and special reports, you could swap promotions on the first page of your PDF products. This would provide both of you with quality exposure as your ads would be seen by the people who purchase and actually open digital products; so prospects generated by this measure are both buyers and action takers.
These four examples are just the tip of the iceberg. Once you sit down and really brainstorm about innovative ways to cross promote you might be amazed with what you come up with.
Both you and your promotional partner(s) stand to benefit, and neither of you will need to pay any advertising expense to generate new traffic and sales.
About the Author: Tim Whiston is a professional Internet marketer who enjoys his work. He has owned numerous Websites and ezines and has created hundreds of thousands of dollars in profits for his clients. Be sure to check out his free Information Marketing Course and Internet Marketing Tools.
http://www.entireweb.com/newsletter/archive/2008/PRINT407.html
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3. Upgrading the VL Update eMemo!
I’m getting closer to the new version of the Update eMemo. I’ve begun to post earlier memos on a blogspot.com Blog. You can see it at: http://vitaminlawyerarchives.blogspot.com
In the future, you’ll receive a shorter weekly update email with links to Blog articles that will be posted as the information becomes available… more timely information better indexed!
______________________________________________
You got on this e-list by opting in or becoming a client of the Vitamin Lawyer.com Consultancy. If you want to be taken off the list, please “reply” to this email with the word “remove” in the subject line. On the other hand, you are welcomed to forward this to your own eList…
And do remember to check out the VLUeM Online Archives: http://tinyurl.com/rkneb
Online Seminar compilation of briefs and white papers: http://tinyurl.com/ua9lq
For an outline of typical cGMP SOP docs: http://tinyurl.com/2eu6yj
Vitamin Lawyer Oversight Seal: http://tinyurl.com/2cfoyb
For the latest on Adverse Event Reporting: http://www.aer-consultants.com
Vitamin Lawyer Health Freedom Blog: http://vitaminlawyerhealthfreedom.blogspot.com
For Health Freedom Issues: http://www.globalhealthfreedom.org - Please consider donating to Natural Solutions Foundation - your help is needed to protect the natural products market from bureaucratic interference...
Ralph Fucetola, JD - The Vitamin Lawyer.com Consultancy
http://www.vitaminlawyer.com – ralph.fucetola@usa.net
All Rights Reserved © 2008 . . .
Tuesday, December 12, 2006
12/12/06 - CAM - SEO - SoP and a year-end opportunity!
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Here’s what I cover in this memo:
1. Paying for Complementary, Alternative Medicine (CAM) Therapies.
2. More on SEO…
3. Emergency Management SoP
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1. Paying for CAM Therapies.
NCCAM - the federal agency that is supposed to represent the public’s interest in Advanced Healthcare (what the gov’t calls “Complementary and Alternative Medicine”) has a web site with some useful information for practitioners. For example,
“In tax year 2005, the IRS allowed taxpayers to deduct medical expenses for a limited number of CAM services and products, such as acupuncture and chiropractic care. These expenses were generally allowed for taxpayers and their spouses and dependents.”
To find out more about resources for funding such health care costs, see: http://nccam.nih.gov/health/financial/index.htm
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2. Search Engine Optimization.
EntireWeb.com is an excellent source of information about searching the web. That’s why I’ve forwarded a number of their articles to this elist. Last week's article has good some really good advise. What particularly struck me were:
“Let's clear the decks, your opening headline (which should be an H1paragraph, by the way) should say in no uncertain terms what it is you are offering vis-a-vis service or product. (Not to mention the benefit of owning the damn thing.) This is the line that both search engine and customer will see first. It is the line that convinces both to stick around. In addition, this headline should reflect and tie-in neatly with your HTML meta tags of Title, Description and Keywords. *** Make no mistake, your headline is crucial for winning good search engine listings and for making sales.”
“Google, Yahoo and MSN seemingly account for around 75% of the Internet's search traffic. And if you are nuts enough to want to add that lot up, you may find that it will run into many billions of searches per month. *** Anyhow, by extrapolation, it appears that the remaining, lesser known search engines must handle 25% of the traffic between them, which I can tell you with some accuracy amounts to about 950 million searches a month. *** “Wow!” you say. And quite right, too. What seems plain from all of this is that if you aren't deliberately targeting the smaller engines, you are neglecting, even rejecting some 25% of your potential customers.” - Entireweb Newsletter - December 5, 2006 - #289
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3. Emergency Management SoP. Update: www.VitaminIndustryCompliance.com
Following up on the Emergency Management note in the last issue of this eMemo, I’ve prepared a new page for my form Standard Operating Procedures Manual. That page codifies an Emergency Planning structure for your business. If you are a retainer client of mine, you will receive a copy of the new page by separate email. If you are a client who has ordered a SoP Operations Manual in the past and want a copy of the update page, just send me an email note and I’ll send you the page. If you do not have a SoP manual but want one, let me know and I’ll quote you a price to customize it for you.
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That’s all for now – I hope you find this information useful!
And -- happy holidays and a prosperous new year!
Ralph Fucetola JD
www.vitaminlawyer.com
Monday, October 23, 2006
10/23/06 - More on SoPs and SEO
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Here’s what I cover in this memo:
1. SoPs – More on Operating Procedures
2. Top Ten SEO Factors – from Entire Web
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1. SoPs - More on Standard Operating Procedures
I know I’ve been telling you quite a bit over the past couple months on Standard Operating Procedures. There is an important business reason for that: bit by bit the FDA is coming out with more requirements that apply to dietary supplement companies, enforcing a provision in the 1994 DSHEA law giving FDA authority to codify current Good Manufacturing/Marketing Practices in the industry.
In comments to one member of Congress, discussing a meeting on SoPs, FDA stated: “The agenda included topics regarding the small business entities' manufacturing practices and standard operating procedures for: (1) personnel; (2) buildings and facilities; (3) equipment; (4) laboratory operations; (5) production and process controls; and (6)
warehousing, distribution and post-distribution of' raw, intermediate and final products . The meeting included a discussion about the verification of the identity, purity and composition of dietary supplements and dietary supplement ingredients.”
http://www.fda.gov/ohrms/dockets/dockets/96n0417/96n-0417-c000098-vol3.pdf
There has been continuing controversy regarding SoPs for the industry. GNC made its position clear in 2003, “FDA asserts that “dietary supplements have their own set of unique requirements as a result of the characteristics and hazards due to their ‘hybrid’ nature, e.g., dietary supplements can be considered as falling somewhere along the continuum between conventional foods on the one hand and drugs on the other.” Dietary supplements in fact fall within the food category and were treated as a food item for their entire history. DSHEA in 1994 confirmed the food status of dietary supplements and provided an expanded definition of the category.”
http://www.fda.gov/ohrms/dockets/dailys/03/Aug03/081803/96N-0417_emc-000197-01.doc
As a result, the original intention of FDA to have formal cGMP in place several years ago has been delayed. Now the agency seems to be imposing the regulations in a more piecemeal strategy. I’ve recently been reading FDA warning letters that cite a lack of an SoP as a concern of the agency.
To anticipate these developments, I’ve created a standard Operations Manual for my Vitamin Lawyer Consultancy clients. As the SoP is developed, it will cover all the areas cited by the FDA above. The most recent addition to the SoP is a page of instructions about reviewing Advertising Claims, whether on labels, literature or web sites. Those clients who are on a regular monthly retainer agreement with me have received that additional page already.
As an “added value” to my extended client base, I would be happy to provide a copy of this SoP page upon request. Of course the best way to be kept up to date is to be a regular monthly retainer client. And, you receive two added bonuses: a lower hourly rate and the use of my Vitamin Lawyer Oversight Seal. Drop me an email if you’d like more details.
See also [includes outline of SoP]: 07/05/06
See also [Crisis SoP]: 11/16/06
Updates: www.VitaminIndustryCompliance.com
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2. Some more good SEO advice from Entire Web -
"Entireweb Newsletter - October 24, 2006 - ISSUE #277
www.entireweb.com
Top Ten SEO Factors
These are what I believe to be the top 10 most important things (not necessarily in order) that you need, in order to get your website found in the search engines.
There are many other factors as well, but if you follow these guidelines, you'll stand a much better chance, and you'll be off to a good start.
1. Title Meta Tags
The title tag is what displays as the headline in the SERPs (Search Engine Results Pages). It's also what displays in the top blue band of Internet Explorer when your site is displayed
Your title tag of your website should be easy to read and designed to bring in traffic. By that, I mean that your main keyword phrase should be used toward the beginning of the tag. True there are websites being found now that do not use the phrase in the title, but the vast majority still do as of this writing.
Don't make the mistake of putting your company name first, unless you are already a household name, like Nascar or HBO. People are likely searching for what you have to offer, not your name.
Your title tag should be written with a capital letter starting the tag, and followed by all lowercase letters, unless you're using proper nouns. Some people prefer to capitalize every word, too.
2. Description Meta Tag
The description tag is the paragraph that people will see when your page comes up in the search results.
Your description tag should be captivating and designed to attract business. It should be easy to read, and compel the reader to act right now and follow your link. Without a description tag, search engines will frequently display the first text on your page. Is yours appropriate as a description of the page?
A proper description tag is what people will see below your title. You should make proper use of punctuation, and with readability, use your subject and geographical references.
3. Keywords Meta Tag
The importance of Meta keyword tags fluctuates from month to month among different search engines. There is a debate in the SEO community as to whether or not they help at all on certain search engines. In fact, in the summer of 2004 it appeared as if they were losing importance altogether.
However, you'll NEVER be penalized on any search engines for using relevant targeted keywords in moderation, and they can only help you with most, especially Yahoo.
Avoid stuffing your keyword metatags with too many keywords. Just use relevant tags that apply directly to the content of that particular page, and don't overdo it.
4. Alt Tags
The small yellow box that comes up when your mouse cursor is placed over an image is called the ALT tag. Every relevant image should have an alt tag with your key words or phrases mentioned in the tag.
A proper ALT tag goes after the file name, and before the Align indicator. * - The ALT tag is no longer being considered for ranking purposes by some search engines. That said, it still cannot HURT you, and will still help you with some engines. My recommendation is to continue to use them, but be sure to avoid keyword stuffing. Besides, who knows when the pendulum will swing back the other way?
5. Header Tags
The text of each page is given more weight by the search engines if you make use of header tags and then use descriptive body text below those headers. Bullet points work well too. It is not enough to merely BOLD or enlarge your text headlines.
6. Link Text
Search engine spiders cannot follow image links. In addition to having image links or buttons on your web pages, you should have text links at the bottom or elsewhere. The text that the user sees when looking at the link is called the link text. A link that displays products does not carry as much weight to the search engines as a link called oregon widgets. Link text is very important, and is actually one of the most frequently overlooked aspects of web design that I've seen.
7. Site Map
Using a site map not only makes it easy for your users to see the entire structure of your website, but it also makes it easier for the search engines to spider your site. When the search engine spiders come to visit, they will follow all of the text links from your main index page. If one of those links is to a site map, then the spiders will go right to the sitemap, and consequently visit every page you have text linked to from that site map. On the site map page, try to have a sentence or two describing each page, and not just a page of links.
8. Relevant Inbound Links
By relevant, I mean similar industry or subject related sites. Right now, no single strategy can get your site ranked higher faster than being linked to by dozens of other relevant websites. It used to be that the quantity of incoming links mattered most, but today, it's much better to have three highly relevant links to you from other popular related websites than 30 links from unrelated low ranked sites. If there are other businesses in your industry that you can trade links with, it will help your site enormously. Link to others, and have them link to you. It's proven, and it works. To see who's linking to you, in Google type the following... links: yourdomain.com
9. Your Content
Not to be forgotten of course, is the actual content of your webpage. It must be relevant helpful information that people want to read. These days, each webpage should be laser focused on one specific product or subject, in order to rank highly for that search phrase. The days of writing one webpage to appeal to dozens of search terms are long gone. Ideally, each page should have between 400 to 650 words on it. Too few, and the search engines won't consider it to be relevant enough. Too many words and the search engine spiders may have a hard time determining the actual subject or focus of the page.
Use your keywords or phrases often, and use them at the beginning of your paragraphs wherever possible. Don't overuse them and make the page sound phony, but don't write a page about a certain subject, and not mention that subject repeatedly either. Reading it out loud to yourself is a great way to judge how natural your text sounds.
Concentrate on writing quality pages that actually appeal to the human reader. Write pages that provide the reader with exactly what they are looking for; that is, information about the exact search phrase they've entered.
10. Avoid Cheating
With all of these tidbits of information, it's tempting to think that you can stuff 100 keywords into your title, or create a page with the phrase oregon widget company being used 100 times in headers, text links, ALT tags, bullet points etc. but that cannot help you. In fact, it can penalize you, and get your website banned from certain search engines.
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About the Author: Scott Hendison is an internet consultant that specializes in search engine optimization and internet marketing. He has written over 100 articles that are available on his website. He has also developed a tutorial area for beginning search engine optimization, at 'SEO101'."
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That’s all for now – I hope you find this information useful!
Thursday, June 8, 2006
06/08/06 - SEO, FTC Policing Claims, SUS Updates
1. Search Engine Optimization
2. FTC to Police Vitamin Claims
3. Citizen's Health Freedom Petition
4. Site Use Statement Updates
This memo is going out to the Vitamin Lawyer eList. If you do not want to receive occasional information from me, please let me know. The purpose of the Vitamin Lawyer Update Memo is to keep my client base and others involved in the nutritional and complementary markets up-to-date on developments.
1. SEO - Search Engine Optimization - Since many recipients are Internet marketers, I often provide information about optimizing search engine ranking. At the end of this email is a copy of a recent piece from Entire Web that I think you will find interesting. Link to Article.
2. The FTC is getting more active in the vitamin world - "Lee Peeler, Deputy Director of the FTC’s Bureau of Consumer Protection, said [in Congressional testimony], “Although many supplements offer the potential for real health benefits to consumers, unproven products and inaccurate information can pose a threat to the health and well-being of consumers and cause economic injury.”
“The Commission has focused its enforcement priorities on national advertising claims for products with unproven benefits; products promoted to treat or cure serious diseases; products that may present significant safety concerns to consumers; and products that are deceptively marketed to or for children and adolescents,” the testimony stated. The FTC has filed fourteen complaints in the past year against companies making allegedly unsubstantiated or false advertising claims for dietary supplements and other natural healthcare products, including oral sprays, creams, and patches. Also, in the past year, the Commission obtained orders against forty companies and forty-four individuals, which prohibited the unlawful practices and required the defendants to pay a total of $35.5 million in consumer redress, disgorgement, and civil penalties."
Please read the above , again, carefully… “a word to the wise…”
3. Health Freedom – Here’s a link to the Citizen’s Petition pending before the FDA on certain health freedom issues.
http://www.fda.gov/ohrms/dockets/dockets/05p0433/05p-0433-sup0002-vol1.pdf
4. Note to clients: If you haven't had your web Site Use Statement (Disclaimer / Disclosure / Privacy statements) reviewed in over a year, you should consider having it reviewed. I've added several paragraphs to my standard SUS format to cover recent changes in the law, including the recent Food Allergens Notification law and some even more esoteric developments.
www,SiteUseStatement.com
Ralph Fucetola JD
www.vitaminlawyer.com
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Basic On-Page Search Engine Optimization - www.entireweb.com
There are 2 different types of search engine optimization, on-page and off page. Here you'll learn the differences between them, and basic tips to getting your website optimized for the search engines.
What Is The Difference Between On-Page And Off-Page Search Engine Optimization
The difference is that on-page optimization involves changing elements of your actual webpages that most visitors to your site wont even notice. For example, having your keywords in specific places or writing the title a certain way. Basically it's tweaking all elements of a page which are a factor for ranking well in the search engines.
Where as off-page optimization , is partially out of your control. You do have some control over it, but it's largely dependant on what others think about your website, unless you take an active role in off-page optimization. Off page optimization is quite a large topic, so I'll talk about it in a separate article.
Basic On-Page Elements You Need To Tweak:
For starters , you need to give your pages a title between the <> - < /title > tags in the head section of the page. Make it a descriptive title with at least 1 keyword. 4 words maximum is usually enough. Please don't leave the title as "untitled", and don't set it to "home" or "Page 1" or anything like that. Doing so won't help your search engine rankings one bit.
Next you need to write a description using the description meta tag i.e. < name= "Description" content= "yourdescriptionhere">. This should go in the head part of the html, after the <>
Now You need to use the keyword meta tag . Just as a side note, most search engines don't often use meta tags anymore, but it certainly wont hurt your rankings. Here's what the keyword meta tag looks like, < name= "Keywords" content= "your,keywords,here">. Include each keyword / keyphrase once. Do not repeat your keywords over and over in the keywords tag, once each is fine.
Ok now we need to change elements of the page than people will actually see. The stuff you just typed in will only be readable by search engine spiders when they crawl your pages, apart from the title of your page of course.
First you need to have a header in a
"tag." It doesn't look particularly pretty, but it's effective. It lets the search engine spider know, that the piece of test in the
tag is important. Now you need to write a header in the
that contains your keywords. It's pretty similar to just having the page title on the actual page. Doesn't need to be long, just a few descriptive words about what the following page is about.
This next one is the part I'm going to have to leave in your hands. If you haven't got any content on the page, then you need to write it. Try to include the keywords about 3 times in the top third of the page. Only put them where it will read correctly. For example don't put them all in one sentence because it will sound silly. Try to make your content an absolute minimum of about 400-500 words.
Do you have images on your webpage ? Then you need to give them "alt" tags. These are just incase a user cannot display or chooses to not display images for whatever reason. Instead, they will see whatever you place into your alt tag. Only put in your keyword as part of the alt tag if it is relevant. The alt tag should be descriptive to the image.
Make the above changes to your webpages and you should see a nice rise in your search engine ranks when they next index your site. It will definately pay off in the end. Best of luck!
About the Author: Stephen Warren is the creator of www.MakeAGreatSite.com. There you'll learn how to make a great site and turn it into a money making machine in no time. Your free to publish this article on any website, providing it is unedited and complete, t
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