This blog replaces the earlier archives I had posted on the Internet and includes various memos sent to the clients of the VitaminLawyer.com (now the Vitamin Consultancy). It includes archived copies of memos from 2004 through 2007 and subsequent memos will be posted as they are issued.
 Daily Values -- DVs -- for Dietary Supplements Changing
 Branding Profiles and my new Systems Processing Integration Site
 Proposition 65 Changes: Running Out of Time!
 FDA Extends Compliance, But Now is the Time to Plan!
It has been reported that the new regulations on dietary supplement and
food label "Facts Boxes" have been delayed a bit, but the time to get
ready is NOW! The good folks at RAPS.org [*] have made this detailed
"FDA made a significant number of changes to several Dietary Reference
Values (DRV) and many Reference Daily Intakes (RDI) [for Nutrient Facts
panel for regular foods -rf]. As previously mentioned, the DV for
dietary fiber was increased to 28g and a new DV of 50 g for added sugars
was established. Other DV's that changed include:
DRV for fat was increased to 78 g
DRV for carbohydrates was decreased to 275 g
DRV for sodium was decreased from 2,400 mg to 2,300 mg
Most vitamins and minerals had their RDI for adults and children age
four and older revised. The vitamins and minerals for which the RDI was
Biotin has decreased from 300 mcg to 3 mcg.
Chloride has decreased from 3,400 mg to 2,30 mg.
Chromium has decreased from 120 mcg to 35 mcg.
Copper has decreased from 2 mg to 0.9 mg.
Molybdenum has decreased from 75 mcg to 45mcg.
Pantothenic acid has decreased from 10 mg to 5 mg.
Riboflavin has decreased from 1.7 mg to 1.3 mg.
Thiamin has decreased from 1.5 mg to 1.2 mg.
Niacin has decreased from 20 mg to 16 mg.
vitamin B-6 has decreased from 2 mg to 1.7 mg.
vitamin B-12 has decreased from 6 mcg to 2.4 mcg.
Selenium was decreased from 70 mcg to 5 mcg.
Zinc has decreased from 15 mg to 11 mg.
The following vitamins and minerals had their RDI for adults and children age four and older increased:
Calcium has increased from 1,000 mg to 1,300 mg.
Magnesium has increased from 400 mg to 420 mg.
Manganese has increased from 2 mg to 2.3 mg.
Phosphorus has increased from 1,000 mg to 1,250 mg.
Potassium has increased from 3,500 mg to 4,700 mg.
Vitamin c has increased from 60 mg to 90 mg.
Vitamin k has increased from 80 mcg to 120 mcg.
Further, several vitamins will now need to be declared using different
units of measure. In the case of vitamins A, D and E, International
Units (IU) will be replaced by metric units, such as micrograms of
Retinol Activity Equivalents (mcg RAE) for vitamin A; micrograms for
vitamin D and mg for vitamin E. For vitamin D, however, IU may continue
to be used in addition to mcg. Also, folate must now be declared as
micrograms of "Dietary Folate Equivalents" (mcg DFE) instead of simply
The revised RDIs for these four vitamins are:
vitamin A 900 mcg RAE (from 5000 IU)
vitamin D 20 mcg (800 IU) (increased from 10mcg or 400 IU)
vitamin E 15 mg (from 30 IU)
folate 400 mcg DFE (from 400 mcg)"
[Note: these changes will have to be integrated into your label
Supplement Facts boxes over the next 18 months. This website can help
you with those pesky Supplement Facts calculations:
https://www.recipal.com/ - rf]
What is a Company Branding Profile (CBP)? It is an organized document that is part of the Intellectual Property of the company.
The Branding Profile adds value to the company by better defining the company brand. It is a company IP asset.
The CBP needs to have a prominent position in the Company Culture since
it defines, for all the Company Team Members, the details of the Brand
the Company promotes and defends. It is posted as part of the Operating
Process System (OPS) and is a key element in Systems Processing
The Profile covers such core marketing issues as:
Patents and Trademarks
Trade Names and Logos
Precisely what colors represent the company
What typeface fonts
What types of images
The "look and feel" of the labeling and sales copy
Trade Dress and Branding Indicia
Substantiated advertising language should be cataloged.
The Company Mission Statement should be included.
One Branding Agency [http://duffy.agency/insight/what-is-a-brand-profile/] lists:
"The brand codification process typically involves defining and aligning elements like: Target audience / segments
Target beliefs & perceptions
Target options / competitors
Tone & manner
Vision, mission, goals"
The Branding Profile is intended to offer guidance to the copywriters
and customer service people in the company, as well as the planners and
That is why this essential part of the company culture rightfully
belongs in the OPS, as one of the chief expressions of the company's