1. SEO Tips for New Sites…
3. Private Vitamin Lawyer Ad Copy Webinar!
4. Natural Clinical Trials Center is OPEN!
5. Vitamin Lawyer connections…
0. Blogs & News –
Recent issues of this Memo have covered such topics as recent Claims Surveys, Trademark “Fair Use”, CCDS (Company Core Data Sheets), Trends in FDA Warning Letters; the new FTC testimonial Rule and the FDA Rule regarding “expiration” dates and “best if used by” dates.
Access to the Vitamin Lawyer Webinars and more; videos, major site updates:
www .NaturalHealthOptions .net
News: Senate back in session; may pass the fake “Food Safety” bill, S.510 -
URGENT ACTION ITEM - www .healthfreedomusa. org/?p=6269
1. SEO Tips for New Sites…
From: www. EntireWeb .com
Optimal Linking for SEO: 10 Useful Tips for New Sites
The way you link, both internally and externally from your site , is crucial for achieving results in today's competitive market. Getting help from an SEO Agency can give you the advantage you need when it comes to search engine ranking and those all-important hits on your site.
As SEO experts are bound to point out, it's a process that needs to be carried on over time and considered whenever you make any changes to your site. As a new site you'll need strategies to assist you in climbing the ladder to good Internet ranking placement as quickly as possible.
Here are 10 very useful tips on links and linking architecture for anyone with an interest in SEO, and if you're involved in marketing of any kind over the Internet, then that's you.
1. Think About Who Links to You
You'll already know the value of reputation when it comes to marketing your product or service. If sites that are associated with good quality products are clearly seen by users and search engines to link to your own then this will reflect well on you.
Pay close attention to the number of .com and .co.uk sites that link to you, for example, and think carefully about ways in which you can encourage others to do likewise.
2. Think About Who You Link to
The same rules as before. Linking to good quality sites reflects well on your own. Keep up to date with innovations and developments and stay relevant with fresh links on your pages. Try to develop a balanced portfolio of links on your site.
3. Avoid Broken Links
As part of ongoing site maintenance for SEO you should be aware of any links that are no longer in use and remove them from your site.
4. Think About Relevance
This is very important. Link to sites with a clear relevance to your own only. Search engines pay special attention to this, as do users, and every irrelevant link on your page is detrimental.
5. Internal Links
Think about internal links and whether your site is user friendly. Make the most of internal links and get some advice from SEO experts about ways to link internally that will benefit your site's ranking.
Think about linking back to homepage and site maps. Make your site as easily navigable as possible. This will encourage users and benefit your site as search engines see these links when they probe it. A map is a useful way to introduce internal links and make the site easier to get around.
7. Link Building
Think about the use of exact match terms for link building. Build links using exactly matching anchor text. Remember though, don't get carried away - an excess use of keywords can be as bad as a lack. Using terms you want to rank for and that summarise the topic referred to, in moderation, can strengthen the ratings of your site by search engines.
Find a balance and use your senses. If you feel that you've gone overboard with repeated words or phrases in your internal links then you probably have.
8. Avoid Cloaking
Search engines are increasingly sophisticated at detecting 'black hat' or unscrupulous SEO techniques. While it may be tempting to improve your popularity on the net by attracting unwitting visitors to your site, be aware that techniques that accomplish this can get you into trouble.
Users and search engines are alike in their approach to cloaking - they don't accept or tolerate it. Stay within the boundaries to avoid problems.
9. Look at Where Your Competitors Link
This is legal and it can give you an advantage or at least level the playing field somewhat when it comes to links. Go to Yahoo and type in link: www.competitorsite.com to get access to useful tools for viewing your competition's linking activity. Remember that knowledge is power.
Have a solid strategy for linking to, from and within your site. Think before you link and use every intelligent strategy at your disposal. Getting advice from website optimization specialists can really help.
To conclude, it's hoped that some important considerations about link building were highlighted for you here in our list.
Some areas were only touched upon, and in an environment such as computing where change is a constant, it pays to stay abreast of developments. Remember that if you're short on time, search engine optimisation specialists are available for SEO and improving your ranking and your profits.
About the Author: Sam Desilwa - Seoconsult.co.uk provides Seo and Search Engine Optimisation Services. Visit http://www.seoconsult.co.uk/ for more information.
2. New Vitamin Lawyer Ad Copy Webinar – Private for Your Company, via Internet…
I am offering a private, two hour internet webinar, with Powerpoint visual aids and ebook, about writing lawful natural product ad copy, specifically including the new FTC testimonial rule. I will do the presentation over the net and answer any questions from your staff. Email me if your company is interested. Price: $600 for a 2 hour session; $900 for 3 hours - firstname.lastname@example.org
DSHEA and Nutrient Claims
Three Levels of Allowed Claims
FDA Guidance on Claims Substantiation
Allowed and Disallowed Terms (detailed lists!)
New FTC Testimonial Rule
Varieties of Substantiation
Substantiation & Other Resources
Sample: Slide #4
“Dietary Supplement products are governed by a complex of statutes and regulations. The primary source of marketing rules for nutrient claims is the Dietary Supplement Health & Education Act of 1994 (DSHEA). This Act is now part of the Food, Drug and Cosmetics Act that empowers the Food and Drug Administration (FDA). DSHEA codified the right of marketers to make certain kinds of Claims about Dietary Supplements while forbidding others.
In any event, allowable Claims must also be, under Federal Trade Commission (FTC) rules, “truthful and not misleading” which means, there must be a certain level of substantiation for any Claim a marketer wants to make. On the horizon are several layers of international regulations, including the controversial Codex Alimentarius’ Vitamin and Mineral Guidelines that may restrict international trade in supplements and their ingredients.”
3. Natural Clinical Trials Center
The Natural Solutions Center in Volcan, Panama is now open, so Clinical Trials are beginning shortly! GET YOURS SCHEDULED NOW. Check out the Videos and PPT Webinar on the Site! See Clinical Trial SOPs below.
www .NaturalClinicalTrials .org
• New FDA and FTC regulations make your job harder than ever... Recent changes mean that your company MUST consider Clinic Tests, Studies and Trials:
• To demonstrate product safety
• To substantiate product claims
• To determine "typical results" for Testimonial Ads
• To meet batch testing requirements.
• These changes also mean you must not:
• Make claims you cannot substantiate
• Use Testimonials without disclosing "typical results"
• What can you do to tell your customers that your product is helpful, effective and important for them to use? Let us show you what we can do to help you with cost-effective clinical work...
Natural Solutions Wellness Center has established the Natural Clinical Trials Program - the NCT - to bring our special expertise to natural product clinical studies, tests and trials.
The NCT Program is headed by Dr. Rima E. Laibow MD, with the collaboration of Dr. Robert Goodman PhD, Ralph Fucetola JD, and the Natural Solutions Center Staff.
The SOPs for the Clinical Trials cover the following topics:
Document Retention Policy
Quality Control Procedures
Bookkeeping and Account Management
Record Keeping and Retrieval; AER Reporting
Emergency Planning and Crisis Management
Data Control System
Change Controls / New SOPs
CCDS (NCT Program Core Data Sheets) SOP
4. Vitamin Lawyer Connections…
Do you Skype? If so, free Skype.com is one of the easiest ways to contact me, no matter where I may be. My Skype handle is: vitaminlawyer
Our new affiliation site: www .naturalhealthoptions .net
Do you have an affiliation program? We’d like to list it.
If you don’t have an affiliate program… I have Affiliate Program SOPs & Rules …
And good advice… for you.
“One on One with the Vitamin Lawyer” from Power Pictures Inc.
Trailer: www. youtube. com/watch?v=wWPvzpn0YgA
www. powerpicturesinc. net/store.html
Follow me on Twitter - www. twitter. com/healthfreedomus
Ralph Fucetola JD
www .NaturalHealthOptions .net
www .vitaminlawyer .com
http:// vitaminlawyerarchives.blogspot .com
http:// vitaminlawyerhealthfreedom.blogspot .com
www .globalhealthfreedom. org
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