Wednesday, February 3, 2010

02/03/10 - Top Ten Web Trends for 2010

0.  Blog & News – CAPA
1.  Top Ten Web Trends for 2010
2.  Natural Clinical Trials Center
3.  New Webinar on Copy Writing Planned
4.  Archived Vitamin Lawyer Webinars

Blog & News –

Access to the Vitamin Lawyer Webinars and more:
www .NaturalHealthOptions .net

Dr Rima writes Forbes on Vaccination:
www .healthfreedomusa .org/?p=4568

Dr Rima Reports on Panama Eco Project:
www .healthfreedomusa .org/?p=4554

Corrective and Preventative Actions Standard Operating Procedures
CAPA is an essential element in cGMP SOPs.
Outline below; let me know if you need a formal SOP.

Main Headings of the CAPA SOP

Discovery of the Deviation
Documentation of the Event
Immediate Corrective Action
Investigation of the Primary Cause
Causal Analysis
Corrective Action
Effectiveness Evaluation

[Please note: all URLs in this memo are "broken" with spaces inserted to avoid the memo being treated as "spam" by certain email service providers.]
1. From “It's never been harder to keep up with the latest web trends - with the expansion onto mobile platforms, the growth of social media and the need for start ups to be aware of new SEO techniques.” Here are some excerpts:
… Constructing a mobile website, creating social media campaigns and selling online are just some of the challenges businesses will face during 2010. Here are top online trends for the next 12 months.Mobile web

Every web-savvy business knows smartphone use is on the rise. But few are actively developing for mobiles by creating websites specifically used for handheld devices.

As more and more mobile users flock to gadgets with larger touchscreens and internet browsers, such as the iPhone or Google Nexus One, the mobile space will become bigger and SMEs need to get on board. If your website isn't accessible through a smartphone or app, users will give up and go somewhere else - losing you traffic and potential sales.

Ovum analyst Nathan Burley says the number of people taking up smartphones instead of traditional handsets will require businesses to develop mobile websites.

"In our view there are two big trends that will occur in 2010. That is mobile broadband and the adoption of smartphones, and the impact of those two things on the industry. This is changing the way people access the internet, and that is in mobile." …

Using search engine algorithms in order to get your site on "page one" has been a tactic used by online businesses for years. But SEO experts say the process of getting a website known will become even harder in 2010 with the rise of personalised and real-time search.

Social network Twitter sparked a trend when it designed the first popular real-time search engine. When users search for a term, the site would update that search with new "tweets" as they were being made.

Google has recently introduced a real-time search function of its own, complete with indexed tweets, while Microsoft Bing has made a deal to show tweets in search results. …

Social Media

Facebook and Twitter were the standout social networks from 2009, and their popularity will surge in 2010 with both introducing new features, including paid accounts for business.

But businesses need to pay attention to the trends on these sites. Creating a social media strategy is no longer optional, it is vital to the health of a company and its ability to tap into an online user-base. …
Online retail

More and more Australian businesses are selling online, but compared to the US we have a lot of catching up to do. Online spending has grown from 1% to 3% of overall spending over the last 10 years, compared to the American equivalent of 7%. …

The internet advertising industry continued to grow in 2009 and will do the same in 2010, but the next 12 months is expected to see the ongoing development of mobile advertising.

Last year the Interactive Advertising Bureau forecast the online ad market to pass $2 billion by next month, representing a 27% increase from 2008. While the downturn forced spending down in 2009, it's safe to assume that figure will rise in 2010. …

Reputation management

Most businesses are at least operating a website, but even those rejecting the online space need to be aware of how fast rumours and allegations can fly in the digital age. Several companies have had their reputations tarnished within hours from the activities of either rogue employees, or a botched advertising campaign.

Griffin says businesses need to control their reputation by monitoring what people are saying about them.

… "Auditing, monitoring and analysing social media platforms along with risk mitigation strategies will become standard fare for those companies looking to protect and enhance their brand on social media platforms." …

While mobile advertising may be taking awhile to heat up, many businesses are developing new and interesting mobile marketing campaigns to draw people into their stores.

Google has developed a system whereby users take a picture of a barcode with their mobile phone and use the search engine to find information. Closer to home, Hoyts Cinemas currently runs a promotion where movie goers with Bluetooth activated on their handsets sometimes receive discount offers via text messages when they walk into a lobby. …

Thomas also says a number of companies will begin to commission mobile apps, especially on the iPhone, purely for marketing purposes. Whether this will gain them revenue or purely open their brand to a new audience, the mobile apps market will become part of an online business's marketing strategy in 2010.

The growth of the internet has allowed businesses to publish content of their own, including blogs, pictures and even videos. King says SMEs should think about creating some sort of content on YouTube or similar sites such as a tutorial, and see a fan base grow. …
Open Source

Once upon a time, businesses wouldn't trust open-source programs in favour of branded, more trustworthy software solutions. But now open-source has given SMEs a way of operating high-end programs without substantial costs. …
Cloud computing

Two years ago "cloud computing" was viewed by many businesses as a buzzword with no particular meaning, used by tech-heads who didn't quite know what they were talking about.

Now, using cloud services has become an essential for businesses. Whether they are backing up their data or using a piece of software hosted on external servers, cloud computing is now a part of everyday operations for many SMEs. …

"Using cloud resources does not eliminate the costs of IT solutions, but does rearrange some and reduce others. In addition, consuming cloud services enterprises will increasingly act as cloud providers and deliver application, information or business process services to customers and business partners."

Author: Patrick Stafford – SmartCompany
www .entireweb .com/newsletter/archive/2010/PRINT597.html

2.  Natural Clinical Trials Center

Check out the Videos and PPT Webinar on the Site!

www .NaturalClinicalTrials .org

• New FDA and FTC regulations make your job harder than ever... Recent changes mean that your company MUST consider Clinic Tests, Studies and Trials:

• To demonstrate product safety
• To substantiate product claims
• To determine "typical results" for Testimonial Ads
• To meet batch testing requirements.
• These changes also mean you must not:
• Make claims you cannot substantiate
• Use Testimonials without disclosing "typical results"

• What can you do to tell your customers that your product is helpful, effective and important for them to use? Let us show you what we can do to help you with cost-effective clinical work...
Natural Solutions Wellness Center has established the Natural Clinical Trials Program - the NCT - to bring our special expertise to natural product clinical studies, tests and trials.

The NCT Program is headed by Dr. Rima E. Laibow MD, with the collaboration of Dr. Robert Goodman PhD, Ralph Fucetola JD, and the Natural Solutions Staff.


3.  New Natural Solutions Webinar Planned – Coming this March

“Writing Lawful Natural Products Ad Copy”
Details will be posted at:

www .NaturalHealthOptions .net
www .NaturalClinicalTrials org

If you want to reserve space for this Webinar, please email me at ralph.fucetola (at) and put “Webinar” in the Subject line. The expected price for the 2 hour event is $99.

4. Archived Natural Solutions Vital Connection Webinars with the Vitamin Lawyer

Setting up a Student Account at VCU is free and relatively easy:

www. VitalConnectionUniversity. com

[1] Your Ministry, the Law and Alternative Practices
Held July 9, 2009:  This webinar is Archived. –
(approximately 2 hours)

A PowerPoint discussion with Counsel Ralph Fucetola JD about advanced health care practices, the ministry and the law. $49.95 - Includes eBook with forms.

Direct sign-up: www. vitalconnectionuniversity. com/moodle/course/view.php?id=169

[2] CAM Advanced Healthcare Practitioner SOPs

Held: May 6, 2009 – This Webinar is Archived.
(approximately 2 hours)

You can see my short introductory YouTube video at:
vitaminlawyerhealthfreedom.blogspot. com/2009/02/webinar-announcement-ethical-legal.html

Direct sign-up:

[3] Bringing New Natural Products to Market

Held: May 10, 2009 – This Webinar is Archived.
(approximately 2 hours)

What does it take to bring a new natural product to market? This webinar will cover the pitfalls and requirements. Especially in the current market, you need to do everything right to have a success… includes a useful eBook with forms.

Direct sign-up: www. vitalconnectionuniversity. com/moodle/course/view.php?id=102

"Your papers must be in order."

Are your ingredients "grandfathered" under DSHEA?
Have you filed your Structure and Function Claims Notices?
Do you have your SOPs (Standard Operating Procedures)
Is your web site Site Use Statement up-to-date?
Is your Substantiation Notebook ready?

Your papers need to be in order before the FDA inspection!

[4] Sustainable IRA

Held: Saturday June 13, 2009 – This Webinar is Archived.
(approximately 2 hours)

Sustainable Retirement Capacity - Protecting the Environment AND Your IRA/401 – At the Same Time! The Foundation Trustees lead you through an interesting slide presentation that will help you make important decisions about where you want to be in the event conditions in the US continue to deteriorate. Free Webinar ($25 donation suggested).  With eBook.

Direct IRA link: www. Vitalconnectionuniversity .com/moodle/course/view.php?id=95

Each Webinar includes its own useful eBook of forms and other information that will help you better organize (includes full powerpoint presentation text and resources).


Natural Clinical Trials – www .NaturalClinicalTrials .org

Our new affiliation site: www .naturalhealthoptions .com
Do you have an affiliation program? We’d like to list it.
If you don’t have an affiliate program… I have Affiliate Program SOPs & Rules …
And good advice… for you.

“One on One with the Vitamin Lawyer” from Power Pictures Inc.
Trailer: www. youtube. com/watch?v=wWPvzpn0YgA
www. powerpicturesinc. net/store.html

Follow me on Twitter - www. twitter. com/healthfreedomus

The Vitamin Lawyer's SOP Outline Page: http: //tinyurl. com/2eu6yj

Current SOP Project: CAPA: Correction and Prevention Analysis

Current Webinar Project: Writing Lawful Ad Copy (March)

Ralph Fucetola JD
www .NaturalHealthOptions .net
www .vitaminlawyer .com
http:// vitaminlawyerarchives .blogspot .com
www .globalhealthfreedom. org

If you want to unsubscribe to this newsletter, please email me at ralph.fucetola (at) with “Unsubscribe” in the subject line.

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