Friday, October 5, 2007

10/05/07 - 7 Marketing Mistakes to Avoid; Oversight Seal


1. Health Freedom Blog Update / Factoid
2. DHEA threatened again…
3. Do you sell in Europe?
4. Vitamin Lawyer Oversight Seal
5. 7 Marketing Mistakes to Avoid when Promoting your Business

1. Vitamin Lawyer Health Freedom Blog –
New Posting -

Factoid: "There are currently more than 194 million people with diabetes worldwide, set to exceed 333 million by 2025."

The price of Chinese produced Vitamin C has gone from $3.5 to nearly $20 since July.

2. DHEA Threatened Again

“ ------ Original Message ------
Subject: Action Alert--Stop Congress from Restricting Access to DHEA

Action Alert--Stop Congress from Restricting Access to DHEA

Your access to DHEA is in jeopardy! The Senate is considering a bill, S. 762, to classify DHEA as an anabolic steroid, adding it to the list of controlled substances and removing it from the market. H.R. 1249 is the companion bill in the U.S. House of Representatives. Your immediate help is needed to keep this safe and effective dietary supplement legal and accessible.

DHEA is not an anabolic steroid. It is a naturally occurring hormone that has a wide range of benefits, including maintaining muscle strength and strong bones, boosting immunity, and improving mood and sleep patterns. Further
studies suggest that DHEA may be helpful for such conditions as obesity, cancer and Alzheimers disease. DHEA dietary supplements, which have been on the market for over 20 years, are derived from a plant in the wild yam family; for more information. – ”

We need your help to keep DHEA legal. Send a message to Congress asking your Senators and Representative to oppose S. 762 and H.R. 1249 and any amendment to restrict access to DHEA to minors. Congress should not restrict access to a dietary supplement that has given health to millions of Americans. Take action now!

If you want some background see my article on how I kept DHEA legal in 1995.


3. Do you sell to Europe?

If people in Europe buy through your web site, you do. “The scope of the changes will not just affect food packaging, but any content including websites associated with the food.”

Innocent found guilty over antioxidant health claim
By Alex McNally

10/03/2007 - UK's Innocent has been rapped on the knuckles for making a health claim about its smoothie having a high antioxidant content and detoxifying effect. The Advertising Standards Authority (ASA) said an advert by the firm, which claimed its fruit juice contained more antioxidants than the "five-a-day" portion, was not truthful or substantiated.

The verdict will come as a blow to Innocent and could set a precedent for other companies looking to make claims about antioxidant ability of fruit. It also adds the pressure on speeding up EU rules, which will require all health claims to meet a Commission-improved list. Although no official wording or accepted health claims have been approved, it seems that advertising regulators are already tightening up on health claims in preparation, and food companies should think carefully before making a health claim.

This is the second time in a week a company has come under fire for making a statement about a products' health or nutritional benefit. Last week the UK Tea Council was criticised for exaggerating the benefits of tea, and banned from making further claims about the drinks' antioxidant potential after running a series of adverts...

Under regulation (EC) No 1924/2006, which came into force in the UK from 1 July 2007, any food product claiming to have a health benefit must meet a list of European Commission-approved wording and be supported by scientific evidence.

Although the regulation came into force this month in the UK, the European Commission is not expected to agree a list of approved literature until the end of the year. The scope of the changes will not just affect food packaging, but any content including websites associated with the food.

4. Vitamin Lawyer Oversight Seal
"The trademark Vitamin Lawyer Oversight Seal may only be displayed on a website if the owner of the website meets or exceeds specific standards. Displaying the Seal indicates:

1. The Website content has been reviewed for FDA and FTC regulation compliance by The Vitamin Lawyer.*
2. The Company’s cGMP (Current Good Manufacturing Practices) have been reviewed for government and industry standards.
3. The Company’s product labels are formatted and printed in conformity with FDA regulations.
4. The Company’s Internet advertisements comply with FDA/FTC regulations.
5. The Website’s content has been reviewed for clarity and appropriateness.

Subject to the Vitamin Lawyer Consultancy standard retainer agreement. - Oversight Seal


5. 7 Marketing Mistakes to Avoid when Promoting your Business

Entireweb Newsletter * October 2, 2007 * ISSUE #375

Many people rush into business thinking it will be easy to run, but very soon they realize that it is not as easy as it looks. A successful business is a finely tuned machine. In order to keep your business running smoothly it is important to avoid making mistakes. Here are the 7 most common mistakes to avoid:

1. Not having clear objectives: Many business people start a business without clear objectives. They fail to set realistic goals for their marketing and consequently set themselves up for failure. It is important to make a list of goals and objectives based on a quarterly time line...

2. Neglecting to analyse your potential customers: Neglecting to analyse your potential customers is a dangerous mistake... When you do not analyse your customers wants and needs you do not know what products and services to develop for them. This will lead to targeting the wrong market and neglecting to understand your own niche market...

3. Not testing: By not testing your sales copy and places you advertise with split testing your advertising, you will be losing sales... If you do not test your ad copy and marketing promotions you will not have a proper idea of the ads and promotions that are pulling and what is not working...

4. Not budgeting: Budgeting is extremely important in business. Your business should never run out of money. This is especially true with your marketing and advertising ventures. It is important to have a monthly or quarterly budget for your marketing... Start small, test and then build on successes. This will allow you to always stay solvent and have enough for promotions.

5. Giving up too soon: Companies go out of business at an alarming rate these days. One of the reasons is that the owners give up too soon... You need to give your promotions at least 3 months before you decide to scrap them... As always, test all marketing tactics before you launch a larger promotion...

6. Poor sales copy: How often have you wanted a product but when you read the sales page you had serious doubts? Poor unprofessional ad copy will cost you sales...

7. Not screening your employees carefully...

The golden rule is to diversify. You should always use multiple forms of marketing promotions in your business. Do not just do one or two promotions and then wait for results. This will slow company growth and your business will stagnate...By avoiding these mistakes you will take your company to the success you deserve... So plan ahead and be careful not to make these common mistakes.

About the Author: Sean McPheat is a leading authority marketing consultant and helps businesses across the UK, Europe, US and the Middle East...

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